44.6% – Percentage of pre-rolls sold that were purchased by millennials The popularity of cannabis pre-rolls has been growing, and that trajectory is primarily being driven by one demographic cohort: millennials. As of September, millennials were responsible for nearly half (44.6%) of all pre-roll purchases. Gen X was a distant second, accounting for about 24.3% […]
As the largest generation in the United States, millennials are reshaping consumer spending trends – including expenditures on cannabis, where that age group dominates the pre-roll market. Millennials – currently ages 28-43 – are leading the charge in consumption of pre-rolls, accounting for 45% of the $3 billion market, according to a recent study. “They’re at […]
Brand collaborations are nothing new to mainstream brands. Doritos married up with Taco Bell, Kanye West and Nike created Yeezy’s, and Target turned its fashion designer collabs into huge marketing events. Now it looks like cannabis collabs could become a thing, as Urban Outfitters and Magnolia Bakery jump into the game. Urban Outfitters Urban Outfitters, […]
By Harrison Bard, CEO and co-founder, Custom Cones USA The pre-roll is not only one of the most recognizable symbols of the cannabis industry, but the pre-roll market also continues to be one of the major drivers of sales and innovation throughout the country. Pre-rolls are the No. 3 sales category in the industry, behind […]
