Number of the Week: 44.6%
44.6% – Percentage of pre-rolls sold that were purchased by millennials
The popularity of cannabis pre-rolls has been growing, and that trajectory is primarily being driven by one demographic cohort: millennials. As of September, millennials were responsible for nearly half (44.6%) of all pre-roll purchases. Gen X was a distant second, accounting for about 24.3% of sales.
Source: Headset and Custom Cones USA
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